Cereal King, located in Apulia - Italy, was founded with the main aim of producing one of the most ancient product of the traditional Apulian gastronomy, handed down from generation to generation, with innovative and pioneering techniques: the "TARALLO", a baked ring shaped savory snack. Starting as a "small" company, thanks to the con-tinuous investments in Research & Development (R&D) and to the know how acquired over the years, Cereal King has conquered various segmen-ts of the market, placing itself in all the different channels of the modern distribution. Mass Retail Market - Vending - Ho.re.Ca & Food Service (catering on board included). Cereal King is currently leader in the production of taralli and savory snacks, available in different shapes, flavours and formats. High quality raw materials, carefully chosen through a rigorous selection process of its suppliers, represent the Cereal King's absolute must have. Continuous improvement, customer satisfaction, food safety and product quality are the basis of the company's policy. In order to reach these goals, the company has obtained two important certifications over the years: IFS, Certified Organic Production. The production capacity of Cereal King allows the company to produce both its own brands and private ones (private label). Cereal King makes its know how available to the customers in order to provide new opportunities:Private label development assistance; Development of tailor made products and recipes;Our product lines: SCROKKO LINE Young, funny line for taste & style; ZII MATI' LINE Cereal King main line; "FATTIN PASTA" CLASSIC LINE; "FATTIN PASTA" CEREAL LINE, "FATTIN PASTA" ORGANIC LINE.